DHX Media has inked a new distribution agreement with Virgin TV UK for streaming rights in the UK and Ireland.
The deal will see the likes of Cloudy with a Chance of Meatballs, Bob the Builder, Fireman Sam and other kids’ titles hit Virgin TV.
“We’re thrilled to have signed our third and largest deal to date with Virgin TV, reinforcing our position as a go-to provider of kids’ content to the world’s top SVOD and linear broadcasters,” said Wiebke Hoefer, DHX Media’s senior director of sales.
“Virgin TV offers an excellent platform for kids in this market, and we’re thrilled that their viewers will be able to enjoy a great selection of our library titles, plus the latest original, Cloudy with a Chance of Meatballs.”
Other series available following the deal include In the Night Garden and seven Air Bud movies.
David Bouchier, chief digital entertainment officer at Virgin TV, added: “We are very excited to have concluded our biggest kids’ programming deal to date, covering over 600 half-hours of some of the most loved kids’ characters.
“The addition of multiple seasons of Bob the Builder, Fireman Sam and In the Night Garden, as well as full-length movies, really does underline our commitment to a market-leading kids’ offer for Virgin TV. “