DHX Media has partnered with multi-platform media firm, AwesomenessTV to develop new content to air on Canada’s Family Channel.
The deal will see the partnership bring nearly 50 hours of original programming to the channel.
Meanwhile, DHX will also distribute and handle merchandising and licensing outside of the US for original content produced under the deal.
Furthermore, DHX Television has licensed three popular AwesomenessTV series: AwesomenesTV, Make Me Over and Cheerleaders for Family Channel.
‘We are actively pursuing unique programming formats to provide an authentic line-up for our audience, ensuring the content is both engaging and entertaining,” said Joe Tedesco, senior vice president and general manager, DHX Television.
“AwesomenessTV has been firing on all platforms and understands our audience. Viewers are easily able to connect with the programming through multiple entry points and we are thrilled to be creating new series together that will appeal to our audience and attract new viewers.”
Kelly Day, chief digital officer, AwesomenessTV, added: “In addition to reaching a new audience for existing AwesomenessTV content, we are looking forward to collaborating with DHX Television on the creation of new series for Family Channel Canada.”