DHX Media teams with Dentsu Entertainment for new Mega Man series

DHX Media and Dentsu Entertainment USA have struck a deal to develop, co-produce, distribute and jointly manage licensing for a new Mega Man series.

Based on the Capcom Mega Man video game franchise, the deal will see Dentsu and DHX manage all global rights for the animation.

Meanwhile, distribution and licensing will be managed by DHX in collaboration with Dentsu, while Dentsu’s parent company Dentsu Inc will manage distribution and licensing in Asia.

Asaph Fipke, CCO at DHX Media, said: “We’re very excited to be working with Dentsu on Mega Man. This is yet another deal born of our strategy of teaming up with leading companies on high-profile kids’ brands that we can leverage across our platform of production, distribution, licensing and broadcast.

“We see this as an excellent opportunity to build on the rich legacy of the Mega Man video game series and introduce the famous boy robot to a whole new generation of kids worldwide.”

Designed for kids aged from six to nine-years-old, the animation will boast new technologies and robots, as well as the introduction of Mega Man’s alter-ego Aki Light.

Yuichi Kinoshita, president and CEO of Dentsu Entertainment USA, added: “Mega Man has a rare, nearly three-decade-long tradition with fans.

“We are excited to work with DHX to bring this newly imagined version of a long-beloved character back to the global marketplace.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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