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DHX secures swathe of new partners for Teletubbies

DHX Brands has secured a raft of five new consumer products licensees for the new Teletubbies children’s series.

Joining the current roster of 49 partners for the hit property that launched on CBeebies last year is the likes of Kokomo, HTI, Bladez and Misirli.

Kokomo has come on board to develop a new line of products in the health and beauty category, which includes toiletries and dental.

Meanwhile, HTI will produce Teletubbies-themed toys covering musical role-play and activity games, as well as novelty items.

Bladez on the other hand makes its first leap in to the pre-school arena with a range of inflatable toys, while Misirli will develop a new line of Teletubbies socks.

DHX Brands has also secured Whitehouse for the amusement category, including plush toys.

Products are expected to launch to the UK in autumn this year.

Tom Roe, Commercial Director, DHX Brands, said: “Since announcing we were bringing back Teletubbies, we have naturally had huge interest from the industry.

“We’ve since pulled together a top-tier licensing programme, and are delighted to announce the addition of yet more best-in-class companies to the roster.

“With the show enjoying strong ratings success on CBeebies, and consumer products just starting to roll out now, we have a busy and exciting year ahead.”

Featuring the voices of British acting talent including Jim Broadbent, Jane Horrocks and Fearne Cotton, the new Teletubbies series follows the same much-loved characters from the 1997 original, however promises to bring an updated look to the show with enhanced visuals and elemtns.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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