Diadora expands Adult Swim partnership with new Rick and Morty collection

Diadora is launching part two of an exclusive capsule collection themed around the popular Adult Swim animation, Rick and Morty. It follows the earlier success of the sport brand’s first release under its partnership with Turner.

TheRick and Morty x Diadora collection features a fresh take on two original Diadora sneaker models: GAME and Camaro, in addition to three classic ‘90s items of apparel: a track jacket, sweatshirt and T-shirt.

According to the company, inspiration for this wave of the capsule collection has been drawn from the cosmic space Rick and Morty travel through when out on their intergalactic escapades. The range will begin to retail exclusively with Foot Locker across Europe this month, before hitting US stores, as well as at select Footaction and Urban Outfitters.

Foot Locker stores on Corso Buenos Aires in Milan and at Marble Arch in London will celebrate the launch with a special event, giving fans the chance to discover the collection, all while enjoying a series of Rick and Morty themed experiences.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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