Diageo partners with Kraft Heinz to deliver non-alcoholic Baileys range

Kraft Heinz is partnering with Baileys to launch a new range of non-alcoholic Baileys Ready-toDrink Cold Brew cans, joining the Baileys Roast & Ground Coffee bags and K-Cup pods.

Renowned for its blend of fresh, premium Irish dairy cream, the finest spirits, aged Irish whiskey and a unique chocolate blend, the Baileys Original Irish Cream flavour profile will now be available in non-alcoholic coffee beverages.

The Baileys Ready-to-Drink Cold Brew will launch with Irish Cream and Salted Caramel flavours with new flavours hitting shelves in 2020.

“Baileys is not only the world’s number one cream liqueur, it’s also one of the most desired adult treats,” said Declan Hassett, senior licensing manager, Diageo. “From ice cream to chocolates, we’ve extended the brand into new indulgent categories but there is nothing closer to the brand than a flavourful cup of coffee.

“With this partnership, now all adults can treat themselves with the perfect cup of Baileys Ready-to-Drink coffee in a can.”

Tina Bletnitsky, senior associate brand manager, Kraft Heinz Coffee, added: “We’re excited to bring Baileys to the coffee aisle in non-alcoholic everyday formats. Consumers have been adding Baileys Irish Cream to their coffee for years so this partnership is a natural fit for those looking for a delicious coffee experience.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

Check Also

Poetic Brands teams with Sunny Side Up to launch Let’s Get Lyrical range based on famous song lyrics

Poetic Brands has partnered with the licensing agency, Sunny Side Up to launch the Let’s …