Big plans are currently underway to celebrate a milestone anniversary for Miffy next year with new product launches and events, when Dick Bruna’s now iconic white bunny hits the 65 year mark.
A raft of special events will take place throughout 2020, while, as part of the celebrations, a new book about the life and works of Bruna himself will be published next spring under the title ‘The Illustrators: Dick Bruna’ from Thames & Hudson (UK) and Mercis Publishing (Netherlands).
On top of this, a raft of new collaborations are also in development, including a luxury handbag partnership.
Paving the way for this landmark anniversary, 2019 is already delivering success for Miffy. Introducing Miffy to the stylish adult market, Blueprint launched its first collection of stationery featuring an eye-catching on-trend black and yellow pattern.
Meanwhile, the design-led gift company Magpie is a new signing and will be launching its range of homeware and gift lines for autumn. Celebrating Miffy’s recognisable, simple style in Dick Bruna’s iconic primary colours, the range will include mugs, glasses, bamboo coffee cups, trinket trays and a 3D ceramic money box.
Online personalisation store Papier are also new to the Miffy licensing programme and will release a range of personalised wall art and stationery later in the year.
Adored by parents, Miffy babywear continues to flourish with George a key retailer releasing girls and boys baby styles. Following the success of their 2018 collection, this spring children’s fashion company Tobias and the Bear who are known for their unisex handwriting released a brand-new Miffy collection in black, white and taupe.
Miffy childrenswear is also performing well, with two colourful pyjamas launching in Marks and Spencer earlier this month gaining widespread coverage across social media.
Miffy is also a big hit in crafting, with new knitting and crochet gift kits from Stitch & Story and Visage Textiles extending their collection of craft fabrics.
Alicia Davenport, licensing director at DRi, said: “Miffy is loved and adored across the generations. 2020 promises to be a very exciting year for this much loved character, as 65 years of Miffy is celebrated around the world.”