Diesel has signed a deal to become the style partner of AC Milan football club.
The three year deal will see Diesel dress the AC Milan team ‘off-field’.
“This is a long-time dream coming to life, for me, for my family, for Diesel," said Diesel founder Thus Renzo Rosso.
"The extraordinary journeys of Diesel and AC Milan are intrinsically linked: we are two major Italian players, iconic, similar in spirit, with global resonance, and we are teaming up around a dream of pride, passion and bravery. We want to make this collaboration unique, fueled with irony, innovation and modernity.”
AC Milan vice-president and CEO, Barbara Berlusconi, added: "I grew up with the red and black colours. I’ve always felt they were like a second skin. They’ve become my passion – the same passion that has driven AC Milan and Diesel to set up this partnership.
"Diesel is a dynamic, international company in the fashion world, oriented towards the younger market, the same one AC Milan appeals to and reaches out to, following the path of other top European clubs."