Digital food brand Chefclub signs Fashion UK for family apparel range across Europe

The digital food brand developed to inspire audiences into the kitchen, Chefclub, has joined forces with Fashion UK, the leading European textiles and accessories licensee, to launch an officially licensed Chefclub apparel collection for the family.

The new range will launch in spring/summer next year with a cross-generational appeal that promises to be ‘fun, fashionable, and of course gourmet.’ The collection will be initially available to all major European retailers across France, Germany, and the UK.

Established in Paris in 2016, Chefclub is a digital kitchen brand that has seen rapid growth across Europe, the US, Latin America, and China thanks to its regular output of video content across social media platforms. The brand’s mission is to ‘transform the kitchen into a space for sharing and having fun.’

To date, Chefclub content has tallied up more than two billion organic views each month, with 100 million followers worldwide.

Its new partnership with Fashion UK follows the recent deal with Groupe SEB for the production of a range of Chefclub by Tefal cookware. The company joins to strengthen the growing roster of Chefclub licensees as well as its international presence in the licensing arena.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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