Nurture Rights has signed an exclusive deal with Egmont to create a magazine based on the classic literary picture book, Dinosaur Roar.
The new magazine format will aim to encourage two to five year olds to explore and learn about dinosaurs.
It will be developed in assoication with the Natural History Museum and all content will be approved by Dr Paul Barrett, the head of paleontology at the museum. It will include age appropriate facts, stories and activities.
Peter Curtis, director of Nurture Rights, said: "We are delighted to be working with Egmont Magazines on Dinosaur Roar. Egmont has an unparelleled reputation as a specialist children’s publisher and we look forward to working with them on developing Dinosaur Roar into the must-have magazine for pre-schoolers."
Louise Marcel, publisher at Egmont Magazines, added: "We are very excited to be working with Nurture on the Dinosaur Roar magazine. There is a huge amount of fantastic activity planned for this much loved property and we are thrilled to be part of it."
Egmont joins a growing list of licensees for Dinosaur Roar – which was first published in 1994 and has notched up over five million books sold worldwide – including Penguin Random House, Immediate Media, Paul Lamond Games, Trademark Collections and Shreds.
Nurture also inked a deal with the Birmingham Stage Company, which is developing Dinosaur Roar into a live theatre show which will tour theatres next year.