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Dinosaur Train snaps up more licensing partners

The Jim Henson Company is expanding its consumer products program for Dinosaur Train, with a line-up of new licensing partners in key territories.

In Germany, the company has appointed TV Mania for apparel and accessories and GEDA Labels for mealtime products.

Meanwhile, in Italy Giochi Preziosi will create food items and Panini has been signed for publishing.

In the US, Wall-Ah! has joined the Dinosaur Train program with wall decals.

“Dinosaur Train continues to gain momentum as more and more children around the world are embracing the fun and whimsical world of Buddy and his family, and we are continuing to work with new partners to find innovative ways to engage young fans with fresh products that reflect the attributes of the brand,” said Federico San Martin, VP of global consumer products at The Jim Henson Company.

“With the fourth season of the series now on air, and our broadcast and digital partnerships expanding, we are in an amazing position to offer parents and their children the opportunity to experience the brand on and off screen.”

These new licensees join existing partners including Jazwares, Evrika LLC, California Costumes and Fun Stickers.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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