The partnership aims to further develop the brand in the United States and Latin America.

Discovery and 4e de Mexico team for Animal Planet push

Discovery Consumer Products and 4e de Mexico has announced a partnership for quality pet care products in Latin America and the United States.

The extensive line of Animal Planet branded pet care offerings includes shampoo and conditioners for dogs and cats, pet odor neutralisers, pet repellents, pet cleaner and detergent, hummingbird pet food and pet food dishes (in Mexico only).

4e’s Animal Planet product line will be available at mass market retailers, specialty stores, price clubs and online retailers in Mexico, the U.S., and throughout Latin America.

The new pet product line will debut at retail in spring 2016.

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