Discovery Consumer Products launches its first Shark Week store front with Amazon

Discovery Consumer Products has unveiled a Shark Week first ahead of the annual, week-long celebration, with the launch of a new storefront with the online giant, Amazon.

Using Amazon’s Seller Central Platform, the storefront launched on Friday, July 12 and is designed and operated by The Wildflower Group in partnership with Discovery, featuring a raft of products from Shark Week licensee partners.

Shark Week products featured on the Amazon store front include ASO bandages, Blankietails blankets, Build-A-Bear exclusives, Fifth Sun apparel, Kockaround sunglasses, and Time Inc’s Sharkopedia.

The storefront has been launched as retail activity begins to ramp up ahead of this year’s annual Shark Week event. The 2019 entertainment special will kick off on Sunday, July 28 on Discovery Channel.

Shark Week is Discovery Channel’s longest running and most anticipated TV, and is returning for its  31st consecutive year this year. Shark Week 2019 promises to deliver all-new shark stories, groundbreaking insights into the mysterious depths of the ocean, gripping new battles between predators and prey, and even a feature-length film that’s based on a true story.

With more than 20 hours of shark-centric programming airing throughout the week, Discovery fans can sink their teeth into plenty of great white breaches, Australian accents, and underwater cage footage.

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