Discovery Consumer Products is partnering with Academy Sports and Outdoors to debut a new line of Discovery Adventures items for outdoor travellers.
The new lifestyle brand offers a full range of products, experiences and services with the initial roll out featuring tents and sleeping bags for both kids and adults.
The new collection will be accompanied by a new Discovery Adventures mobile app, launched on March 30th, featuring useful tips for fending for yourself on any adventure or journey.
The app will feature weekly updates, news posts, outdoor VR, survival tips, essential tools and survival challenges.
“We are excited to partner with Discovery Adventures to provide our customers with new, quality products for their next outdoor adventure,” said Michelle Gloeckler, Academy Sports and Outdoors chief merchandising officer.
“This exciting line of products will make it easier for active minded families and outdoor enthusiasts to experience everything that nature has to offer at an everyday low price.”
Leigh Anne Brodsky, Discovery Global Enterprises EVP, added: “Discovery Adventure seeks to ignite the adventurous spirit in all of us by providing products, experiences and services that help consumers engage with the world around them.
“Academy Sports and Outdoors is the go-to destination for outdoor enthusiasts, and our aligned mission of providing the tools needed to embrace the unknown makes them a perfect partner to bring our line of functional tents and sleeping bags to outdoor adventurers.”
The retail debut also coincides with the launch of the new Discovery Adventures website and social platforms on Instagram and Facebook, creating an online destination for all things Discovery Adventure, featuring short form content, quizzes, interactive content, exclusive products and more.