Licensed Brands International and The Partnershop appointed.

Discovery Enterprises adds to European agent roster

Discovery Enterprises International has confirmed a brace of new European agent deals.

Licensed Brands International will manage the European licensing rights for DEI’s flagship Discovery Channel franchise and its brand extensions – travel business Discovery Adventures; the new launched Discovery Channel 1985 (that capitalises on the heritage of the channel); Discovery ID, a brand extension of the investigation TV network; and, in the UK, Discovery Explore Your World.

In addition, the firm is also charged with exploiting Discovery Channel programme franchises.

Meanwhile, The Partnershop will represent the licensing programme in the UK and Ireland for Animal Planet, real life entertainment channel brand TLC and its programme franchises.

Properties at launch include real life shows Cake Boss and Here Comes Honey Boo Boo.

Ian Woods, regional licensing director, UK & EMEA, Discovery Enterprises International, said: "We’ve seen significant interest in our real world brands in Europe and as a result licensing has really accelerated in the last 12 months.

"To support this growth, we’ve enlisted the expertise of Licensed Brands International and The Partnershop to secure new licensees across multiple categories."

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