Dragonfish Bingo Network, the award-winning B2B bingo network of 888 Holdings Plc., has detailed the launch of Sayyesbingo.co.uk in partnership with the real-life entertainment specialist, Discovery.
Together, the partnership has launched Say Yes to the Dress Bingo, the first of Discovery’s television shows to launch a real money online bingo site.
The two power houses have joined forces with the experienced iGaming professionals at Positively Distinctive Media, who will both advise and execute the marketing, promotional and operational strategy. The Dragonfish Bingo Network is one of the world’s leading bingo platforms powering over 170 online bingo brands.
Dragonfish’s B2B partners benefit from a fully regulated UK licensed platform as well as a suite of customisable, leading-edge, operational tools and marketing services. These include, fully customised design, website building and hosting capabilities, 24/7 network management, CRM, ePayments, Fraud & Risk Management, chat hosting and 24/7 customer support. B2B partners will also enjoy the benefits from instant player liquidity.
The new Dragonfish powered bingo site will also offer players a broad selection of the best casino games from 888’s proprietary Section8 games studio as well as the industry’s leading game providers including branded and non-branded slots, table games and live casino games.
Yaniv Sherman, SVP, head of Dragonfish, said: “We are excited to welcome a brand with the popularity of SayYesToTheDress onto the Dragonfish platform. Across a number of leading brands, Discovery has a significant and loyal customer base across the UK and beyond, and we look forward to helping them achieve success within the online bingo market.”