Discovery, Inc. has secured a new partnership with Petrow Foods on a line of Eurosport branded sports nutrition products.
Eurosport, a leading sports destination within Europe, is a Discovery owned network and home to the 2020 Tokyo Olympics, as well as the destination for tennis, cycling and winter sports, across two linear networks, Eurosport.com and the Eurosport app.
Meanwhile, Petrow Foods is an international food company with both private label and branded products with future oriented partnerships across top consumers trends, such as health and wellness.
This Eurosport line of Petrow products is focused on recovery and replenishment both before and after activity, providing consumers with a full range of products for all their sport nutrition needs.
“Eurosport is committed to powering people’s passion for sports by delivering content they love and products that enhance their performance,” said Ian Woods, SVP, international licensing at Discovery, Inc.
“Recovery is just as important as the activity itself, and this new line of nutrition products with Petrow allows us to set our consumers up for success by improving their athletic performance. We are excited about this next step for Eurosport consumer products and the future of what the brand will produce.”
The Eurosport line of products will include a range of powders including protein, isotonic drink, supplement, rehydration and recovery powders. It will also include capsules and tablets, ready to drink protein and carbohydrate drinks, performance and energy bars, and electrolyte supplements.
“This partnership is perfectly aligned with Petrow Foods’ commitment to health and wellness and cutting-edge global trends,” said Rob Gawith, chief operations officer at Petrow Foods.
The line will be available in December 2019 at major UK retailers, expanding throughout other European markets in 2020.