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Disney and The FA partner on Shooting Stars campaign to encourage young girls into football

Disney has partnered with The FA to launch its Shooting Stars initiative, a new programme to inspire primary school girls across the UK to get active and learn the fundamentals of football.

The initiative is inspired by Disney storytelling and has been produced in collaboration with the Youth Sport Trust and the National Literacy Trust. Launching today, the campaign takes the form of two programmes: The FA’s Shooting Stars Active Play Through Storytelling, and The FA’s Shooting Starts Girls’ Football Club inspired by Disney.

The first uses storytelling from Disney and Pixar’s 2018 animated superhero movie Incredibles 2 and the classic 1992 animated version of Disney’s Aladdin to capture Key Stage 1 girls’ imaginations while developing their fundamental movement and speaking and listening skills.

Developed in partnership with the National Literacy Trust, these sessions aim to be the start of a child’s journey into sport, while allowing them the opportunity to achieve the learning objectives based on the national curriculum for Key Stage 1 English and PE.

Meanwhile, the second track are sessions that see Key Stage 2 girls using the storytelling inspiration of the animated Disney XD TV series Guardians of the Galaxy to advance their sporting journey into a girls only after school club, where they will learn basic footballing skills.

The FA’s Shooting Stars initiative is available in over 1,200 primary schools in the first year of the programme but has ambitions to increase the number of schools taking part year-on-year. It is an integral part of the FA’s ‘Gameplan for Growth’ strategy for women’s and girls’ football, where they have the ambition of doubling participation by 2020.

Physical and online training resources have been created for the 1,200 schools taking part in the programme. The initiative also plans to regularly launch new programmes using different Disney characters and storytelling.

 Baroness Sue Campbell, director of Women’s Football at the FA, said: “By engaging in the magic of Disney storytelling, the Shooting Stars programme allows girls to develop holistically whilst falling in love with sport, motivating them to participate in physical activity and football.

“These sessions are engaging, help girls develop their confidence and leadership skills and most importantly inspire them to get active at school and at home. Hopefully, this provides a positive starting point to a girls journey in football whereby she can go on to attend a fun football offer with Wildcats or a competitive offer in a mini soccer club.”

During the pilot phase of the programme, research conducted by the FA and the Youth Sport Trust found that the Disney resources were engaging, memorable and familiar to the girls participating whilst practitioners felt that the Disney element added to the resource and supported their delivery.

Ali Oliver, CEO at the Youth Sport Trust, commented: “We’re delighted to be working with the FA to deliver this programme to schools across the country. Our research has already shown us that girls who participate in the Shooting Stars initiative are working harder and have increased heart rates because of their engagement in the stories and the inspiration of the Disney characters.

“The sessions also extend the impact of PE lessons beyond the development of physical skills by also providing an opportunity to develop social skills such as team work, communication, confidence, and creativity, within a physically active setting.”

Karen Carney, the ex-England midfielder with 144 caps and four World Cup appearances, said: “It’s great to see initiatives like this launching and becoming more established in schools across the country, something I didn’t have as a kid growing up. Football provides you with so many benefits – from teamwork and building friendships to physical literacy and confidence, and this programme will really help instil that into the girls who take part. The more girls we can get participating and fall in love with football, the better and who knows, this programme may even unearth Lionesses of the future..”

In the UK, Disney’s long-standing Healthy Living Commitment has seen it use its storytelling to get the whole family more active, and aims to educate and inspire children about healthy eating. This has seen it team up with various partners on inspirational campaigns with Swim England, Sport England’s This Girl Can and Public Health England (PHE). PHE’s “10 Minute Shake Up” campaign, now in its sixth year, has seen over 2 million kids get active with over 100 million extra minutes of physical activity being completed.

The FA and Disney also has a long-term partnership together that aims to increase the role of football in girls’ lives up and down the country.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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