Disney has unveiled Disney Baby to licensees and retailers across Europe at the Kind and Jugend trade show.
The creation of Disney Baby marks the first time that the entire Disney licensed consumer product offering for babies and toddlers in Europe has been brought under one brand.
Disney Baby has already launched in the US back in 2012 and has a dedicated Disney Baby Store in Glendale California.
The brand will now arrive in Europe at retail in early 2014, with licensees including Fisher Price, adidas, NUK and Tomy on board already.
Disney Baby ‘supports expectant and new parents’ functional moments throughout their day, right from the very beginning’
The range covers an extensive array of categories, including apparel, feeding, nursery décor, safety and travel, toiletries and more.
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