Disney Channel star Laura Marano launches own fashion line with Evy of California

Disney star, actress and singer, Laura Marano has teamed with the US youth fashion company Evy of California to launch her first clothing line.

Known best for her role as Ally in the popular Disney Channel series Austin and Ally, Marano has now put her name to a collection of fashion sportswear and outerwear designed for girls aged four to 16.

The collection will hit key retail outlets in Q4 of 2016 embracing what has been billed as a Boho Chic style in a partnership that was procured by the LA-based Firefly Brand Management.

The line emerges as Marano also details a recently signed contract with Big Machine Records to launch her music career with her new single breaking soon.

“I am very excited to announce our new partnership with Evy for my new fashion line,” said Marano. “Not only will the line represent my style, it will also inspire acts of kindness through key brand messaging.”

Jeffrey Fisher, VP of licensing, strategic marketing and new business development of Evy of California, added: “We believe the brand vision that Laura Marano and her team have is very much aligned with the needs of today’s consumers.

“Laura is a super talented young lady with an incredible work ethic. We are working together to develop a year round fashion brand, we couldn’t be more proud to have been selected as her master apparel partner.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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