Disney Consumer Products has promoted James Pitaro to the role of chairman following the departure of the firm’s co-chair Leslie Ferraro.
The executive reshuffle comes eight months after Disney merged its interactive and consumer products divisions and named Ferraro – then president of DCP – and Pitaro – former president of Disney Interactive – as co-chairs.
After 17 years at Disney, Ferraro is leaving the company for marketing and consumer engagement projects, with Disney as her first client.
Meanwhile, Pitaro has been with Disney since 2010 and will continue to report directly to Disney COO Thomas Staggs and CEO Robert Iger.
“Jimmy’s strong and successful leadership makes him the natural choice to run DCPI at this dymanic and exciting time,” said Staggs.
“He brings to this expanded position his keen eye for technological innovation and deep familiarity with the brands and franchises that continue to drive the segment’s growth.”
Pitaro concluded: “I am incredibly honoured to lead such as talented team as we combine our technology driven efforts and our more traditional product lines and retail operations to deliver amazing new merchandise and experiences that will build on Disney’s record for consistently exceeding consumer expectations.”