Disney has launched a £95,000 competition to find developers that can devise a new app to encourage families to get fit.
Creatives are being challenged to create a new app that uses its portfolio of iconic characters, such as the Marvel superheroes to encourage healthy living.
The firm has teamed with Creative England to target software specialists for the challenge to seek submissions that take advantage of the latest health technology trends, such as wearable tech.
“We hope developers will be inspired to come up with fun and engaging digital solutions – using Disney’s stories and characters – for families to use, which will positively effect a healthier way of life,” said Disney’s commercial director of games, Matt Carol.
Disney and Creative England’s competition will award £5,000 to three regional developers in the first round to prepare a proof of concept.
One team will then win £80,000 in funding to help develop a final product.