Mattel has been named the master toy partner for Disney Channel’s new animated series, 101 Dalmatian Street.
The new toy range will launch in several European markets in summer 2019, across several categories including figures, play-sets and accessories, each featuring a variety of characters from the series.
The new animated series itself – aimed at children aged six and upwards – will roll out across the global from spring 2019 on Disney Channel.
The animation will take audiences to 21st century London as it follows the adventures of Dylan and Dolly and their parents Doug and Delilah and 97 younger puppies whose names all begin with D in a comedy about family life.
101 Dalmatian Street was developed by Disney’s London-based original animation team working with Gigglebug Entertainment in Finland. The series is written by Maria O’Loughlin and directed by Miklos Weigert with Cara Speller serving as executive producer. It will premiere on Disney Channel in major European markets across winter 2018.
Andy Gosling, director of marketing for Europe at Mattel, said: “We are thrilled to have been appointed master toy partner for this exciting and innovative series from Disney Channel, which continues to expand our relationship with this important partner. Our new toy line will be extensive and will offer all age groups a unique and fun play experience sure to resonate with young audiences across Europe.”