Disney passes €100 million in revenue for its Disney Magic Kingdom mobile game

Disney has hit another new milestone s the studio has revealed that its mobile game Disney Magic Kingdoms has surpassed €100 million in gross revenue worldwide.

With over 70 million downloads and counting since the game launched in 2016, Disney Magic Kingdoms brings Pixar and Walt Disney Animation Studios characters and Disney Parks attractions to life on mobile for millions of players around the world.

To help celebrate this milestone, games developer Gameloft and Disney have added new Ralph Breaks the Internet characters and content to the game, marking its biggest update to date. Players can join Wreck-It Ralph, and Vanellope von Schweetz for a gaming event where they will work to prevent a virus from spreading in the Kingdom. 

This update features 12 new attractions, concessions and decorations, as well as new costumes for Disney Princesses Cinderella, Jasmine, Belle and Ariel.

“We are thrilled to celebrate this key milestone for Disney Magic Kingdoms as it demonstrates how beloved the game is by players,” said Stéphane Roussel, chairman and chief executive officer at Gameloft. 

“Working with Disney to bring their latest stories to life through the game is an honour, and we are delighted to continue offering players new, iconic content day after day.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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