Home / Entertainment / Disney reveals toys and consumer products line up for both Mulan and Onward

Disney reveals toys and consumer products line up for both Mulan and Onward

In a double whammy for the studio, Disney has revealed the consumer products portfolio for not one but two of its upcoming blockbuster movies, detailing the toy lines and licensed products line-up for both Mulan and its new animated feature film, Onward.

Hasbro, Mattel, and Funko join the ranks of a heaving portfolio of product partners across the two movies, both slated for a cinematic release this March. The live action remake of Mulan will land on March 27th this year, while Onward will debut on March 6th.

Disney has pulled out all of the stops to deliver a consumer product programme that ticks all of the boxes this year, with ranges spanning some of the biggest names in toys and collectables, from Hasbro, Mattel, and Funko, to Rubie’s, Half Moon Bay, and more.

The Mulan programme kicks off with fashion dolls from Hasbro, Pop! Vinyl figures from Funko, and Disney Store exclusives including an enamel pin set and a Mulan dress up set. Centum Books has been tapped for a movie novelisation, while Rubie’s is delivering on the Deluxe Mulan Costume.

Pandora is releasing a line of licensed charms, while Half Moon Bay has mugs, travel mugs, and dishes covered. Bonnier is releasing storybooks, while there is still plenty more in the line-up to be discovered.

Meanwhile, Mattel well and truly has the Onward license on lock down with an expansive line up that includes role-play items such as the Onward Wizard Staff, as well as blind bag collectables, a core figure assortment, a mini vehicle assortment, feature plush, and a line up of soft toys of each of the film’s main characters.

The Disney Store has its obligatory line-up of gifts and accessory exclusives, including enamel pins, diaries, figurines, mugs and more, while Bonnier is delivering on the activity books, Phidal has a busy book and a jigsaw puzzle, and Panini completes the initial line-up with an Onward Sticker Collection.

Check out the trailers for both Mulan and Onward below:

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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