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Disney+ signs up 10 million customers on first day of launch

Disney has reportedly signed up 10 million customers for its Disney+ streaming service just one day into its international launch, and estimated to hit somewhere between 60 and 90 million by the 2024.

The studio issued the statement on Wednesday this week, suggesting an early success to the highly anticipated launch that brings all Disney content to one central subscription-based hub.

Disney is currently offering a seven day free trial, so it is likely that not all of these sign ups represent customers who will continue to pay for the service, and Disney has not yet responded to the question of whether the 10 million included pre-sales.

It’s a strong opening all the same for the Disney+ service in a highly competitive market. Netflix currently boasts 158 million subscribers worldwide, 60.6 million of which are in the US. Hulu meanwhile has 28.5 million US subscribers, while HBO has 34 million US subscribers and 8 million HBO Now subscribers.

Disney is now forecasting that Disney+ will have somewhere between 60 million and 90 million subscribers by 2024.

For UK audiences, there’s still another four months to wait until Disney+ launched here on March 31 2020. TV fans in Germany, France, Italy and Spain can also expect the service at the same time.

The Disney+ app will be available via iOS devices and Apple TV, Android phones and TVs, Google Chromecast and Chromecast built-in devices, Roku sticks and TVs, PS4 and Sony TVs and Xbox One. Disney hasn’t yet announced a price for UK customers. It is currently priced in the US at $6.99 per month, and $69.99 per year.

Disney+’s catalogue will include the Star Wars series The Mandalorian, a live-action remake of Lady and the Tramp, a new Toy Story series centred on the new character, Forky, and a National Geographic show led by Jeff Goldblum called The World According to Jeff Goldblum.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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