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Disney Store launches first floor Star Wars and Marvel hub, Destination 350

Disney Store has launched a new in-store hub for all things Star Wars and Marvel with the grand opening of D350 (Destination 350) in its London’s Oxford Street store.

The new first floor space will house not only the most up to date product for collectors to get their hands on, but host in-store experiences. Designed for fans, the zone will showcase Marvel and Star Wars ranges from Hasbro, Funko, LEGO and more.

Lines from Iron Studios, Diffuzed, Diamond Select, Hero’s Inc., as well as Disney Store, each including premium collectibles, fashion and accessories, will also feature.

On top of this, D350 will also be the host venue for future exclusive product reveals and special events and will feature interactive experiences for fans, including a life-size photo opportunity at launch with the Funko Pop Box with First Appearance Wolverine.

An additional Hasbro Star Wars Black Series photo box will appear from the start of November, alongside a display of four Hasbro Marvel Legend figures ahead of the product going on sale in early December.

The zone will also sell 44 different Marvel and Star Wars first edition comics and be the only place where you can take a sneak peek at Disney Store’s new Star Wars The Saga Coin Set limited release collection, which will be on display ahead of the series of three being available to purchase from December.

Mike Stagg, SVP and general manager, Disney Stores Europe, said: “We know that our fans love Marvel and Star Wars so now we are now giving them what they want, a brilliant new destination where they can have memorable in-store experiences as well as access the best assortment of collectibles, fashion and accessories from Disney and other great brands.

“We’ve given the space an exciting look and feel, using characters to delight fans and provide a destination to enjoy the very best of Star Wars and Marvel, as well as creating a place to host future events and even more product throughout the year! Watch this space.”

The Star Wars product ranges are inspired by upcoming original Star Wars releases, including the highly anticipated final instalment of the Skywalker saga “Star Wars: The Rise of Skywalker” (out in UK cinemas on December 19), and “The Mandalorian” the first Star Wars live-action series, which will debut in the US on November 12 exclusively on Disney+, Disney’s new streaming service.

Another D350 Marvel and Star Wars fan zone will open in the coming weeks in Disney Store’s Grafton St store in Dublin.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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