Disney Store is celebrating the release of Pixar’s Inside Out with a series of in-store events and competitions.
The campaign has been launched to coincide with the official release of this year’s Inside Out product range.
Events across the UK kicked off this weekend, transporting Disney Stores into the Inside Out emotions Headquarters, where they were introduced to all five of the film’s emotions.
Then, with the help of Disney Store Cast Members, youngsters were given the chance to create their own Joy memory spheres by reflecting on their own joyful memories and creating an image to display on the Disney Store Memory Bank.
Throughout the campaign, in-store and online visitors will also be encouraged to take a photo of themselves in a joyous moment to share on Twitter or Instagram using #sharethejoy or upload on to the Disney Store UK Facebook page.
Entrants will be able to take part in a competition to win a weekend stay in London for a family of four and a private shopping experience at Oxford Street Disney Store.
From June 26th, fans will be able to get their hands the first official line of Inside Out products, including the Talking Anger figure (£25.99), Inside Out Talking Dolls Sadness and Joy (£15.95 each), stationery ranges, bags and more.
Disney Store will also be launching a collection of apparel ranges, including licensed products such as pyjamas and t-shirts.
“Disney Store is thrilled to be launching its exclusive range of Inside Out products,” said Amy Pearson, marketing director, Disney Store Europe.
“The high-quality range will bring lots of fun to playtime for children everywhere. The exciting in-store activities are not to be missed and are sure to provide special and memorable experience for families.”
Inside Out will hit cinemas across the UK on July 24th.