Disney has made official its latest play for the VR space, with the launch of the animated short VR film, Myth: A Frozen Tale.
The immersive VR experience launched to cinema goers last night, running alongside the feature-length movie, Frozen 2. Myth is the first VR film to have had a premiere on Hollywood Boulevard, when it debuted at the Dolby Theatre.
Guests were treated to the latest in VR technology for the premiere, including the Positron Voyager Chair, a moving egg-shaped pod with 35 degrees of vertical forward and backwards tilt and 360 degrees rotation.
Myth: A Frozen Tale marks the first time Disney has integrated its VR short film technology with one of its most popular franchises. Tease material indicated that viewers would be immersed in the latest VR tech to experience a mother’s bedtime story to a child, using stylised artwork of an enchanted forest and creatures introduced in Frozen II, alongside narration and an original music score.
According to Venture Beat, it is expected that Disney will announce additional locations and dates for the VR experience in the coming weeks.