Disney takes new step into VR short animation with Myth: A Frozen Tale

Disney has made official its latest play for the VR space, with the launch of the animated short VR film, Myth: A Frozen Tale.

The immersive VR experience launched to cinema goers last night, running alongside the feature-length movie, Frozen 2. Myth is the first VR film to have had a premiere on Hollywood Boulevard, when it debuted at the Dolby Theatre.

Guests were treated to the latest in VR technology for the premiere, including the Positron Voyager Chair, a moving egg-shaped pod with 35 degrees of vertical forward and backwards tilt and 360 degrees rotation.

Myth: A Frozen Tale marks the first time Disney has integrated its VR short film technology with one of its most popular franchises. Tease material indicated that viewers would be immersed in the latest VR tech to experience a mother’s bedtime story to a child, using stylised artwork of an enchanted forest and creatures introduced in Frozen II, alongside narration and an original music score.

According to Venture Beat, it is expected that Disney will announce additional locations and dates for the VR experience in the coming weeks.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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