Disney UK and Ireland has embarked on a partnership with High Street frozen food retailer Iceland to promote its upcoming festive film, Frozen.
The promotional campaign aims to build excitement around the animated feature before it hits cinemas in the UK on December 6th.
The Disneymedia campaign offers Iceland customers the opportunity to obtain a complimentary child’s ticket to see the film when an adult ticket is purchased.
Customers spending over £15 in Iceland stores will be awarded a voucher which can then be redeemed for a fee child’s ticket at the box office.
Meanwhile, a marketing campaign supporting the promotion has launched this week which includes in-store branding as well as TV and national newspaper advertising, featuring characters from the film.
Barnaby Rothwell, director, promotions, Disneymedia EMEA, said: "This promotion demonstrates how a Disneymedia promotion can communicate with our clients’ customers in a fun and engaging way.
"We are therefore thrilled to be able to offer Iceland’s customers and their families the chance to enjoy Frozen during the festive period in cinemas throughout the UK."
Head of marketing at Iceland Foods, Alison Laverick, added: "Iceland is delighted to be working with Disneymedia on this promotional campaign.
"We’re very pleased to be offering our valued customers the opportunity to enjoy Disney’s latest family animation and we are sure they are set to be captivated by this comedy adventure."