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Disney to launch cloth face coverings and donate proceeds to the Red Cross

Disney is launching a range of non-medical, reusable cloth face coverings featuring Disney, Pixar, Marvel, and Star Wars characters for kids and families in the UK via its shopDisney platform.

As part of the launch, Disney will donate 100 per cent of the proceeds from the sales of the cloth face coverings, up to £500,000, to Red Cross organisations across Europe, including the British Red Cross and its ongoing work to support people in crisis, from now until November 30th this year.

Disney will also donate 100,000 cloth face coverings to vulnerable children and families in local communities across Europe through long-standing charity partners, including in the UK MediCinema, who aim to bring comfort and inspiration to children.

“We hope that Disney’s donation of critical funds and cloth face coverings will help bring comfort and support to kids and families in need during these challenging times,” said Mike Stagg, general manager, The Disney Store and shopDisney EMEA.

“This is another great example of Disney’s ongoing support to bring comfort to vulnerable children and families when they need it most,” said Kat Mason, MediCinema Chief Executive. “These cloth face coverings, with the Disney characters that children know and trust, will help our hospital patients feel more comfortable with staff and when they visit our in-hospital cinemas.”

The cloth, non-surgical face coverings come in small, medium, large and extra-large sizes and in a wide variety of prints featuring a range of fan favourite characters, including: Mickey and Minnie Mouse, Elsa, The Avengers, the Child – affectionately known as Baby Yoda – and more.

Disney’s cloth face coverings are available to pre-order from today in packs of four on shopDisney.co.uk. They are priced at £20 and are estimated to ship in August.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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