Aims to drive collectability at retail and fuel engagement between consumers and the brand.

Disney’s Fuel Your Fun campaign to boost Cars brand

Disney has detailed Cars: Fuel Your Fun, a new retail and marketing campaign designed to build excitement and engagement around the Cars brand.

Running from March to July 2014, the campaign aims to drive collectability at retail and fuel engagement between consumers and the brand.

Fuel Your Fun will be promoted through a TV advert on the Disney Channel and in Odeon cinemas as well as being integrated into Mattel’s spring/summer Cars TV campaign.

Read the full story at ToyNews.

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