US President, Donald Trump, is set to dip his toe into the subscription box sector, with the launch of the Big League Box.
The news was first revealed when CNN reporter Betsy Klein tweeted that the President emailed her detailing plans to roll out a Birchbox-inspired subscription box.
The Trump campaign is taking the @birchbox subscription approach, introducing the "big league box" pic.twitter.com/41zUCxAlYA
— Betsy Klein (@betsy_klein) May 29, 2017
According to The Hollywood Reporter, the box will boast ‘a handpicked bundle of exclusive and vintage official Donald J. Trump merchandise delivered to your door every month as a recurring donor’.
Center for Public Integrity political reporter Dave Levinthal, also received the email, which noted that the box will cost fans $69 every month.
The cost of the box will reportedly benefit POTUS’ re-election campaign and the GOP.
With more and more brands from Hello Kitty and Disney to Men Health’s and more all jumping in on the trend, it seems not even the President can resist the craze.