Knockout Licensing has secured two new licensees for the award-winning television series, Downton Abbey.
Premier Yarns and The PajamaGram Company have both signed with the property to launch a new lifestyle products and apparel.
Premier Yarns has been granted the rights to utilise the Downton Abbey brand – including the colour palette associated with its period costumes and sets – for hand knitting or crocheting yarns.
Meanwhile, The PajamaGram Company will produce and sell a line of Downton Abbey Pajamas, inspired by individual characters from the show.
“Downton Abbey has enabled us to pursue so many new categories for licensing,” said Knockout Licensing co-president, Carole Postal.
“Knockout has been able to grow Downton Abbey and its very special licensing programme by looking beyond the usual licensed product categories and companies.
“With Universal Yarn and PajamaGram we are venturing into new areas that are spot on for the brand. We know that many Downton fans are also knitters and PajamaGram PJs make great gifts for any fans to wear while they enjoy watching the show on Downton Nights.”