Dr Seuss Enterprises has appointed Tatjana Blanusa to the role of director of global licensing and retail development. It’s the latest move for the children’s entertainment company as it builds its presence on the global licensing stage.
In her new role, Blanusa will identify and secure new licensing partners and build the company’s relationship with retailers to drive sales, brand affinity, and channel growth across the world. She will also help plan and develop new environmentally friendly initiatives and collaborations.
Blanusa will report to Julie Dill, vice president of global licensing, marketing and communications.
“Tatjana is a dynamic brand executive with strong sales and retail experience, making her the perfect fit for this role,” said Susan Brandt, president of Dr. Seuss Enterprises, L.P. “I’m excited to work with Tatjana to grow our global licensing programme and promote our brand at retail and in new and innovative ways.”
Prior to joining Dr. Seuss Enterprises, Blanusa held several key account/sales, customer marketing and brand partnership roles at The LEGO Group since 2008. She is a graduate of the University of Massachusetts, Amherst.
“I’m honoured to bring my experience in business development to Dr. Seuss – a brand that I feel incredibly connected to, especially since I grew up reading Dr. Seuss’s books and share his hometown of Springfield, Massachusetts,” said Blanusa.