Dr Seuss Enterprises expands European licensing programme and makes first mark in Slovakia

New partnerships across Germany, Slovakia, and Albania have seen Dr Seuss Enterprises expand its licensing portfolio across Europe, as the company continues to build momentum around properties including How the Grinch Stole Christmas, Oh, the Places You’ll Go, and Happy Birthday to You.

Under the slate of new partner signings, the portfolio will span multiple categories such as book publishing, kitchenware, and gift items.

Thalia, one of Germany’s largest bookstore chains, has increased its product offerings in 2020 to include snow globes, cereal bowls, plates, slippers, plush Grinches, socks and kitchen towels. Thalia decided to expand its offerings in 2020 due to the success they had with the 2019 How the Grinch Stole Christmas! program.

Last year its offerings included post-it notes, metal buttons, enamel pins, gift bags, gift tags, gift boxes, cookie tins, ornaments, mugs, napkins and travel tissue packs.

Meanwhile, Verbarium Publishing will be releasing How the Grinch Stole Christmas! in Slovakia. This is a new publisher for Dr. Seuss Enterprises and marks the first time that one of its books will be published in the Slovakian market.

Alongside this, Botart Publishing House – who has been a publisher of Dr. Seuss titles since 2015 – will be adding Happy Birthday to You! and Oh, the Places You’ll Go! to its list of titles. These two books will be published in Albania in addition to the other five titles they have already published there.

Susan Brandt, president of Dr. Seuss Enterprises, said: “The Dr. Seuss portfolio continues to resonate throughout Europe and we’re looking forward to bringing our fans new products and books that enable them to continue to engage with their favourite stories and characters within our portfolio.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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