Dr. Seuss Enterprises, L.P.

Dr Seuss Enterprises expands its licensing roster in Australia

Dr Seuss Enterprises is expanding its licensing portfolio in Australia with a slate of new partnerships and renewals for its property line up, including The Cat in the Hat, Green Eggs and Ham, How the Grinch Stole Christmas, Oh, The Places You’ll Go, Horton Hears a Who, Fox in Socks, and more.

The company will kick off by renewing and amending deals with local Australian licensees, including Amscan, Lake Press, MJM Australia, and Zak Australia for additional merchandise. Dr Seuss Enterprises has also signed a new deal with Caprice Australia. New licensed product will span all categories such as accessories, costumes, activity and colouring books, puzzles,, games, kitchenware, and home décor.

Caprice Australia has signed up for The Cat in the Hat and How the Grinch Stole Christmas and under the agreement will develop new apparel collections for infants, children, and adults.

Meanwhile, as part of a deal renewal, Amscan Australia will be adding new licensed partyware for various properties, such as balloons, party favours, costumes, accessories and bakeware. Similarly, Dr. Seuss Enterprises has amended its current agreement with Lake Press for products such as activity and colouring books, costume kits, deluxe colouring books, baby milestone record books, and Grinch-themed Christmas activity pads.

Next up, Dr Seuss Enterprises will expand its presence in the games and puzzles category with educational and playful products from MJM Australia. Some of the new licensed products are floor mats and games, including Pres-o-matic, 4 in a Row, Snakes and Ladders, Find it First, and Hide and Seek Game.

Finally, Dr Seuss Enterprises renewed its licensing deal with Zak Australia for home décor and kitchenware products inspired by the vibrant and creative Dr Seuss universe. The line-up of new merchandise includes novelty drinkware and kitchenware, mugs, lunch bags, home storage, and kitchen items such as placemats, cutlery, cookie and sandwich cutters, dining products, drink bottles, aprons, chef hats and more.

In the home décor category, products include ceramic figurines, children’s room decorations, money banks, picture frames, wall decals, wall prints, snow globes, floor rugs, pillows, wall art and milestone sets.

“Our Australian licensees have done an outstanding job representing the Dr. Seuss brand and we are looking forward to expanding our licensing programs in one of our top markets,” said Susan Brandt, president of Dr. Seuss Enterprises.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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