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Dr Seuss Enterprises grows awards cabinet with Gold W³ Award

Dr Seuss Enterprises’ The Cat in the Hat Knows a Lot About That has been selected by The Academy of Interactive and Visual Arts to receive a 2019 Gold W³ Award for “Arcade Escapade,” one of the series’ new digital games.

This will mark the sixth award win for the acclaimed PBS Kids series in the past year, among a roster of wins that includes a prestigious Webby Award for The Cat in the Hat Builds That app. Since the show premiered in 2010, it has received a total of 14 awards across broadcast TV, online and digital content.

Based on Random House Books for Young Readers’ best-selling Beginner Book collection The Cat in the Hat’s Learning Library, the PBS Kids series is designed to spark a love of learning and an interest in science and engineering in preschool-aged children.

The show follows the Cat in the Hat and his friends Sally and Nick as they go on science adventures. The digital games inspire kids’ creativity and help them think like scientists.

The Cat in the Hat Builds That! app, available for free on both iOS and Android and developed as a part of the CPB-PBS Ready to Learn Initiative with funding from the U.S. Department of Education, introduces children to science, technology, engineering and math (STEM) concepts through games tailored to their learning progress.

In Arcade Escapade, children can tinker with three classic carnival games to learn about force and motion, with help from the Cat in the Hat.

“Dr. Seuss books have been helping children learn in creative, engaging ways for decades,” said Susan Brandt, president of Dr. Seuss Enterprises, L.P. “The award-winning show and games teach STEM concepts in the same way that Dr. Seuss’s books taught kids to read – with imagination and entertainment. Anytime you can create something that teaches kids while they play, that’s a win.”

The Gold W³ Award now joins a burgeoning trophy cabinet that over the past year has welcomed the likes of the Canadian Screen Award, the Webby Award, the Web Award, Communicator Award, and Cynopsis Imagination Award.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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