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Dr. Seuss Enterprises, L.P.

Dr Seuss Enterprises names new senior director of global marketing and global licensing manager

Dr. Seuss Enterprises has strengthened its senior team with the promotion of Shannon Spisak to senior director of global marketing and communications, and Jenna Marson to manager of global marketing and licensing. The moves come as the company continues to expand on its strategy to develop in-house talent.

Susan Brandt, president of Dr. Seuss Enterprises, said: “Dr. Seuss Enterprises remains dedicated to our employees and helping them excel in their careers. Both Shannon and Jenna are exceptionally talented and our organization has gained so much from them. We are so glad that they will continue to be part of our team and we look forward to seeing them flourish in their new positions.”

In her new role, Spisak will manage the sales, marketing, and creative teams and work to develop the company’s product, marketing, creative, social media, and business plans. She will report directly to Brandt. Spisak previously served as director of marketing and communications at Dr. Seuss Enterprises. Prior to joining Dr. Seuss Enterprises in 2016, she served as the director of marketing at Garden Fresh Restaurant Corp and director of community marketing at PETCO.

“Shannon is a great leader and decision maker for Dr. Seuss Enterprises. She is a creative thinker and prioritizes mentoring others in her department. I’m excited to see her take on this new role and continue to expand her horizons at the company,” said Brandt.

Meanwhile, as manager of global marketing and licensing, Marson will focus on international licensing and developing strategic partnerships, while continuing to manage the foreign-language publishing and marketing programs. She will continue to report to Spisak.

Previously, Marson served as coordinator of marketing and communications at Dr. Seuss Enterprises and has managed a variety of partnerships for the company such as the one with Gatorade’s Sisters In Sweat Campaign, in collaboration with professional women’s soccer players, which uses Oh, the Places You’ll Go! to encourage girls to keep playing sports.

Before joining Dr. Seuss Enterprises in 2015 Marson worked for AlpInvest Partners in New York City and Knobbe Martens Olson & Bear LLP in Irvine, CA.

“Jenna is a true strategic thinker who has brought a lot of creativity to her work at Dr. Seuss Enterprises. She also has a strong work ethic that will enable her to thrive in her new responsibilities. First and foremost at Dr. Seuss Enterprises we look to nurture and offer our employees opportunities to grow and she is the kind of talent that embraces challenges and contributes immensely to our organization,” said Spisak.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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