Dr. Seuss Enterprises, L.P.

Dr Seuss Enterprises to develop AR reading app series with Sugar Creative

Dr Seuss Enterprises has tapped the creative innovation studio, Sugar Creative, to develop a series of augmented reality apps that will enhance the way children learn to read.

The first app in the series, based on the bestselling Dr. Seuss’s ABC: An Amazing Alphabet Book, will allow children to learn their ABCs in a fun, engaging, and unexpected way, and is set to launch in spring 2020 on both phones and tablets.

“We’re thrilled to enter the AR space with such an interactive, enjoyable product that truly enhances how children learn,”” said Susan Brandt, president of Dr. Seuss Enterprises, L.P. “This year, we’re embracing emerging technologies to shape how children, parents and educators explore the world of Dr. Seuss in never-before-seen ways, and we’re excited to continue this momentum in 2020 with Sugar Creative.”

With more titles being explored for AR capability, the new platform will bring Dr. Seuss’ books to life while creating a fresh method for teaching and storytelling to children. Dr. Seuss’s ABC: An Amazing Alphabet Book will be the first in a series of apps Sugar Creative will develop in the coming years.

“The potential for AR and VR to support learning is enormous; we’re only just scratching the surface of how these meaningful applications are changing the game for how children learn,” said Jason Veal, managing director, Sugar Creative. “To help a child learn their ABCs from this classic Dr. Seuss book in such an interactive way will be an incredibly proud moment for us.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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