Dr Seuss Enterprises is taking on the digital collectables market thanks to a new partnership with Dapper Labs, the company behind the world’s first blockchain game, CryptoKitties. It’s the latest move in a mission to bring blockchain to mainstream consumers through licensing.
Featuring some of Dr Seuss’ most iconic and popular characters, including Cat in the Hat, The Lorax, Horton and Thing One and Thing Two, the web-based experience will enable fans of Dr. Seuss’s vast universe the ability to collect digital packs of their favourite characters, and own them on blockchain forever.
The new experience is designed to strike a balance of nostalgia and discovery in a new digital format. To access, fans simply visit drseuss.onflow.org and begin assembling digital decals to organize into collections. As they amass these collections, they will be given the opportunity to discover and unlock exclusive content that they can use to publicly post.
“As the world moves increasingly online, so has consumers’ desire for discovering and collecting digital memorabilia that brings them one step closer to their favourite athletes, musicians and iconic characters,” said Roham Gharegozlou, CEO and founder of Dapper Labs.
“With our new Dr. Seuss digital decal experience, we are marrying the best of both worlds – allowing fans to interact and discover something entirely new, while tapping into our collective nostalgia for the characters that mean so much from our childhood. We are thrilled to be working alongside Dr. Seuss Enterprises to launch this first of its kind endeavour that is bound to bring joy to Dr. Seuss fans around the globe.”
Unlike typical collectibles, the decal experience is designed to live on forever in a digital space. Because of the true ownership provided by blockchain technology, fans will be able to treat their digital collections as one of a kind assets that can be passed down from parent to child, or among friends for generations to come.
“Dr. Seuss fans are some of the most passionate fans in the world,” said Susan Brandt, president of Dr. Seuss Enterprises. “By partnering with a company like Dapper Labs, a true trailblazer in the blockchain space, we will be able to offer our fans something entirely new. Digital collectibles will allow Dr. Seuss fans to revisit and revel in their favourite characters in an entirely new way.”