Home textile specialist Dreamtex has collaborated with Universal Brand Development to add Universal’s globally popular franchises to its portfolio. The collaboration will bring new home décor collections to the market across a variety of brands, including Jurassic World, Illumination’s Minions, as well as DreamWorks Animation’s Trolls and Spirit.
With Universal set to release blockbuster movies Jurassic World Dominion and Illumination’s Minions: The Rise of Gru in summer 2022, the new products will come at an ideal time to capitalise on high consumer awareness and demand for film merchandise. Dreamtex intends to capture the action of these eagerly anticipated cinema releases within its home textile ranges, bringing famous characters and their adventures to life in fans’ bedrooms and living rooms.
Dreamtex has already begun working on the collections and there has been a great response within the industry, with buyers registering their interest. The new designs and products are set to launch as early as this spring.