DreamWorks Spirit Riding Free toys land in the UK

Universal Brand Development is readying for the UK launch of a new line of toys inspired by its animated series, DreamWorks Spirit Riding Free.

Just Play and Playmobil will lead the series’ licensing programme that will feature collectables, dolls and horses, play-sets, plush and deluxe sets.

The Playmobil line will be comprehensive and include Horse Stall sets featuring the main characters from the series alongside their horses and play-sets.

DreamWorks Spirit Riding Free recently launched on Sony’s free-to-air POP TV channel, the UK’s top commercial broadcaster for kids. The full product range will be available from September 28 this year.

Hannah Mungo, UK and Ireland country director, Universal Brand Development, said: “DreamWorks Spirit Riding Free is capturing the hearts of families and is achieving the all-important stamp of parental approval too.

‘The property is wholesome and has been lauded for its inspiring themes for young girls of courage, adventure and friendship. We are delighted to be working with Just Play, Flair and Playmobil on the launch of the UK licensing programme.

“The quality of their respective products will extend the brand experience beautifully.”

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