DreamWorks Trolls backs International Day of Happiness with 2018 brand campaign

With big hair and big hearts, the hit franchise, DreamWorks Trolls, is embracing the ethos of International Day of Happiness with its own 2018 brand campaign, Celebrate Hugs and Happiness.

DreamWorks Trolls will be spreading their love across Europe this year and beyond, with new content across numerous platforms and major investment in brand marketing and PR in key EMEA markets.

The campaign, which kicks off today (Tuesday, March 20) coincides with the United Nation’s “International Day of Happiness” which is part of their global initiative that highlights the importance of improving happiness and well-being for everyone, everywhere through a set of universal benchmarks. 

DreamWorks Trolls is joining the movement with the announcement of a new brand marketing campaign, developed to spread joy among its core audience of girls, aged four to nine. 

This will be led with a slate of short form content, retail and consumer marketing, PR initiatives, social media activations, which tap in to the current demand for user generated content, music videos with leading EMEA influencers, a suite of paid media and advertorial partnerships, the continued tour of the amazing Trolls Truck and more consumer activations to be announced soon.

All this continues to be supported with the brand new TV series: DreamWorks Trolls: The Beat Goes On! which launched on Netflix in January this year.

Becki Fleming, VP Franchise and Marketing, Universal Brand Development EMEA says, “On International Day of Happiness, we’re so excited to launch a year of celebrating Hugs and Happiness with our brand campaign for DreamWorks Trolls. The trend for all inclusive, optimistic brands continues apace and Trolls will continue to spread positivity through a glittering ‘Always on’ content slate that will drive consumer demand for the franchise year-round.”

“The perfect alchemy of a steady stream of new content and investment in 360 degree immersive brand activations, coupled with perfect relevancy to current consumer trends will futureproof the success of this amazing franchise we have with DreamWorks Trolls.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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