DRi Licensing has secured a new signing for Bang o the Door’s Groovy Chick and Friends as the brand prepares to celebrate its 30th anniversary this year.
Joining the licensing line-up for Groovy Chick in this milestone year is TDP Textiles who is to launch nightwear, underwear and daywear for both tweens and adults.
The re-launch of the nostalgic brand will target both the original audience and the core four to nine year old girls age group.
Groovy Chick made its debut in the 90s, created by the design studio Bang on the Door. The brand was a success at retail, attracting more than 80 licensees and was acknowledged as a ‘phenomenon in the UK licensing industry,’ generating a multi-million pound business across multiple categories.
“We are delighted that as Bang on the Door prepares to turn 30, we can celebrate the brand’s success by welcoming TDP to the licensing programme,” said DRi Licensing’s Alicia Davenport.
“The new collections will appeal both to young girls who are being introduced to the brand and to the 20-somethings who have fond memories of Groovy Chick from their youth.”