DRi Licensing signs Danilo for Roald Dahl greetings cards and more

DRi Licensing continues to grow the popular Roald Dahl licensing programme with the addition of greetings card specialist, Danilo.

With an extensive card range set for launch next spring, the new Roald Dahl collection will cover a number of themes including everyday, relations, ages and occasions, including back to school, exam congratulations, good luck and thank you teacher cards.

Designs will be inspired from Dahl’s best-loved characters and titles, including Matilda, Charlie and the Chocolate Factory, The BFG and James and the Giant Peach.

In addition to greetings cards, Danilo will also add new wrap and gift bags in 2018.

Alicia Davenport, DRi Licensing’s licensing director, said: “This year really has been a stand out one for the Dahl brand and we are delighted to be adding to the success by welcoming Danilo to the licensing programme.

“Danilo’s cards capture the spirit, the fun and the quirkiness of Roald Dahl. They feature some of his most-loved literary heroes, brilliantly depicted in Quentin Blake’s unmistakeable illustrations and the cards cover both every day events and life’s more special occasions.”

The signing follows hot on the heels of a successful month for Rolad Dahl licensing that saw six LEGO builds appear at various UK locations, in celebration of Roald Dahl Day on September 13th.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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