Charlotte Wallace bolsters licensing agency; will work on brands including Miffy and Boofle.

DRi welcomes new brand manager

DRi Licensing has appointed Charlotte Wallace as brand manager.

Wallace (pictured) will focus on retail development, brand management and sales for DRi’s portfolio of brands including Miffy, Boofle, Roald Dahl and Kimmidoll.

She brings with her a wealth of licensing experience across a number of key categories, having previously worked at Fluid World on the Hello Kitty, Mr Men and Chupa Chups brands, at Turner Enterprises on Ben 10 and also at Penguin Books on the Beatrix Potter brand.

Wallace said: “It is fantastic to have joined the DRi team; a well-respected and successful licensing company and I am really looking forward to working with old and new partners on maintaining and building the internationally renowned properties at DRi.”

Alicia Davenport, licensing director of DRi, added: “We’re delighted to have Charlotte on board, her experience makes her an excellent fit for our publishing and lifestyle brands, and we are confident that she will play an important role in the continued growth and success of our business."

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