Cartoon Network Enterprises EMEA has signed an deal with the Ilyas & Mustafa Galadari Group to launch a dedicated Cartoon Network Zone within Dubai’s IMG Worlds of Adventure.
IMG Worlds of Adventure, set to open mid-2014, will be Dubai’s first mega themed entertainment park and the 1.5 million square foot project will be the world’s largest temperature controlled indoor themed entertainment destination.
“The Ilyas & Mustafa Galadari Group’s multi-million dollar investment in this ground-breaking attraction is a clear demonstration of its confidence in the mass appeal and longevity of Cartoon Network brands across the globe," said Giorgio Stock, president at Turner Broadcasting EMEA.
"Developing interactive and immersive brand experiences provides not only kids but their entire family with new and exciting ways to engage with our shows and characters and create indelible memories. These live entertainment experiences coupled with our compelling TV offering, our new and emerging media experiences and our licensed products are the ideal platform to build and sustain the appeal of our properties.”
The venue has the capacity to welcome over 20,000 guests every day and the Cartoon Network Zone will see characters from the likes of Ben 10, Adventure Time, The Amazing World of Gumball and Lazy Town brought to life.
The Cartoon Network Zone will feature the first ever Ben 10 5D cinema as well as a range of branded restaurants and shops, including the world’s largest Ben 10 retail store.
“IMG Worlds of Adventure is the entertainment destination Dubai has been waiting for,” said Ilyas Galadari and Mustafa Galadari, executive co-chairmen of the Ilyas & Mustafa Galadari Group.
“It is the first leisure destination in the world to bring together global brands with our own original concepts.
"We expect the brand cachet of IMG Worlds of Adventure to cement Dubai’s position as a complete one-stop international destination for entertainment and leisure.”
Cartoon Network Arabic is one of the leading children’s entertainment channels in the Middle East with key franchises including The Amazing World of Gumball, Ben 10 Omniverse and Adventure Time.
The Cartoon Network Zone will join a Marvel Zone as well as a Lost Valley: Dinosaur Adventure area at IMG Worlds of Adventure.