IMG will optimise the management of the motorcycle manufacturers new licensing programme.

Ducati appoints IMG as licensing representative

Motorcycle manufacturer Ducati has appointed IMG as its exclusive global licensing representative.

Ducati has developed a licensing programme covering a full range of lifestyle products that includes toys, clothing accessories, perfume and the Ducati Caffè. IMG has been given the task of optimising the management of the programme.

“The Ducati brand’s licensing activities have long been successful,” commented Diego Sgorbati, director of motorcycle related products at Ducati Motor Holding.

“Now however, the time has come to make use of specialised skills to increase our efforts and create a global footprint, which we think IMG is well qualified to provide. That’s why, after looking at the alternatives, we realised that only IMG offered a standard of service in line with our own standards and objectives.”

Bruno Magilone, IMG executive vice president of IMG’s worldwide licensing division added: “Ducati is one of those best-in-class brands that builds and inspires emotions. It is in very rare company among the premier brands of Italian style and performance. Those are values that are seductive and appealing all over the world and they can translate powerfully to other products consistent with a Ducati inspired lifestyle.”

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