Dungeons & Dragons and Magic: The Gathering extend licensed products portfolio with WizKids

Hobby and tabletop gaming fans can immerse themselves deeper within the lore of the popular role-playing game Dungeons & Dragons and the strategy card game Magic: The Gathering thanks to a raft of new products courtesy of WizKids.

WizKids is recognised as the premier manufacturer of premium pre-painted miniatures and tabletop games, but will now introduce an arsenal of new game accessories and lifestyle products for fans wishing to show their affinity to their beloved brands. Debut product categories include action figures, prop replicas, apparel, and game accessories such as maps, battle mats, bags, carrying cases, and more.

“As players and fans of these two popular games, we are thrilled to be creating dynamic products that will enhance the play experience for enthusiasts of these long-admired franchises,” said Justin Ziran, president at WizKids.

WizKids will also offer branded, high-quality paints and paint supplies as a companion to its successful Nolzur’s Marvelous Miniatures line – designed for all levels of painting experience. Additionally, WizKids is adding high quality, unpainted, sprue miniatures for intermediate and veteran miniature painters.

“We are excited to expand our strategic partnership with WizKids to encompass both D&D and Magic. By increasing the variety of products available in key categories, we will further enhance our fans’ experience around the gaming table and offer new collectibles and lifestyle products that allow them to show off their fandom with friends and family,” said Ann Earp, director of licensing at Wizards of the Coast.

“The product quality of WizKids and their ability to tap into what fans are really looking for has grown our business exponentially for D&D, and we look forward to them bringing that same success with Magic: The Gathering products and accessories.”

Expanded categories include Dungeons and Dragons sprue miniatures, action figures, an official paint line, artifacts and prop replicas for both Dungeons and Dragons and Magic: The Gathering, and Dungeons and Dragons battle mats, maps, bags, and a carrying case.

These new product categories will join the previously announced papercraft and 2D miniatures lines.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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